AK Niche Design Solutions Logo

Branding & Site Refresh: Evolve Kickboxing

Cover photo, girl training in an Evolve Kickboxing sweater

Client

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Evolve Kickboxing, an all women's kickboxing gym in Mississauga Ontario. evolvekickboxing.ca

Deliverables and Tools

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Deliverables: brand & marketing strategy, brand guide, design for wall & decal merch, and website refresh

Tools: Adobe Illustrator, Adobe Photoshop, Wordpress

Challenge

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Strengthen Evolve Kickboxing’s identity after breaking away from a franchise. Develop a voice that the gym members could connect to and feel proud of. Apply the new branding to create a user friendly website.

Keywords: engaged, playful, empowering

Solution

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Through a 2 hour discovery session, the owner and I discussed the goals and challenges for Evolve Kickboxing. The owner had a clear vision of the atmosphere and environment she wanted to create for her members and wanted to develop a brand identity to reflect it. When presented the final deliverables, the owner felt that her and her customers' voices were heard and translated into a visual experience.

Evolve Kickboxing branded gym bag
Evolve Kickboxing branded boxing gloves
Tiffany Gerolin, Owner of Evolve Kickboxing, Mississauga

Brand Refresh for Evolve Kickboxing

Before working with AK Niche Design Solutions, I had a logo that I felt didn't accurately represent my business. It was frustrating because I knew what I wanted to express through my logo and branding but didn't know how to make it real.

Working with AK Niche Design Solutions, I felt heard and confident that my brand's needs were put first. AK Niche Design Solutions created a logo that expressed my brand to potential customers, not just a cool piece of design. I was included in the design process throughout which made me feel in control and reassured that we were heading in the right direction every step of the way.

I knew that working with AK Niche Design Solutions was the right choice early in the process when, a few days after a discovery and consultation session, the owner, Agnieszka, presented me with StyleScape boards based on our initial conversation. She had accurately translated what was said into a visual board! There was nothing even really designed yet at that stage, but I already felt that she got me, and she got my business.

Now I feel relieved that I have a logo I can be proud of. The experience made me excited about my brand and excited that I have someone to turn to for future projects.

Tiffany Gerolin

Owner at Evolve Kickboxing Mississauga

Mississauga, Canada