Branding & Product Concept: Next Dive
Concept
Next Dive is a concept service and brand I envisioned that would allow divers to search, compare, and reserve dive centres by various criteria.
Deliverables and Tools
Deliverables: naming, customer personas logo, visual identity, messaging, web design, UI design, marketing materials brand
Tools: Adobe Illustrator, Adobe Photoshop
Challenge
Services like AirBnB and Hostel World have become staple tools for travelers. For divers there is currently no easy or comprehensive service likes this. It can be time-consuming and intimidating to book dive vacations, especially for a prospective first time diver .
Keywords: informative, energized, enjoyable
Solution
User personas helped me prioritize and design for the ideal customers. By staying true to customer personas and the needs of divers, Next Dive developed into a brand that has fresh and inviting visuals with an informative voice that encourages users to ‘dive in.’
