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Marketing Materials: Team MAD

Team MAD sign in a neighborhood

Client

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Team MAD, MMA gym in Busan, South Korea.

Deliverables and Tools

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Deliverables: marketing materials for print and digital media

Tools: Adobe Illustrator, Adobe Photoshop

Challenge

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The client is an MMA gym that represents professional fighters known around the world. They wanted to elevate the brand’s voice and image to reflect the caliber of fighters coming out of the gym. The client also enjoyed playfully integrating pop culture refrences into marketing materials.

Keywords: bold, cheeky, professional

Solution

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Marketing materials that were visceral and encouraged engagement. Through better quality marketing materials, there was also a bigger attendance and interest in a local amateur competition. The buzz from the marketing materials excited competitors as well as the audience.

Team MAD marketing poster at a bus stop
Social media post for amateur kickboxing event
Yoon Heo, Team MAD fight team manager/fight promoter

Marketing Materials for Team MAD

Agnieszka from AK Niche Design Solutions was our team's marketing designer. She always came up with witty ideas and created her own designs that I could use for my gym interior and social network. Especially, she showed excellent marketing design work when we promoted a fight show.

Agnieszka mainly created promotional images and fight cards, the quality of these images were superior compared to other fight shows in the nation. Fighters loved it, audiences loved it. I confidently can say Agnieszka took the image of our gym and fight show to the next level.

Yoon Heo

Team MAD fight team manager/fight promoter

Busan, South Korea